Template · Marketing

Content Strategy

Topics, formats and a plan for the coming months.

2.400 €

Amounts are distributed proportionally. Example values, fully adjustable.

  1. 01Analysis

    700 €

    Target audience and competitor analysis, content audit.

    Deadline: after 7 days

  2. 02Strategy

    1.100 €

    Positioning, topic clusters, formats, channels.

    Deadline: after 18 days

  3. 03Content calendar

    600 €

    3-month plan with 24 topics including briefs.

    Deadline: after 24 days

Total 2.400 €approx. 24 days · Review time 72 hours

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How to avoid disputes

Define the outcome as a document

"Strategy" means different things to different people. Define the outcome: a PDF with positioning, topic clusters, formats and channels. State the page count, then it's verifiable.

Fix the workshop date early

The analysis relies on direct answers. Fix the workshop or interview date before the project starts – if the date is missing, the deadline shifts, not your delivery date.

Offer implementation separately

The strategy is your product, implementing it (articles, posts, videos) are follow-up projects. Offer them right after approval – that's how one project turns into an ongoing collaboration.

Frequently asked questions

Is implementation included?

No – offer it as a follow-up Stip, e.g. using the "Website Copy" template.

How many topics is realistic?

Two per week is a good starting point for small teams.

Why Stipme instead of an invoice?

Your client reserves the budget for each milestone in advance with the payment partner Stripe. You start with security, and they only pay on approval — automatically after 72 hours (excluding weekends).

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